When I saw this ad, it brought back a ton of memories:
This particular ad came from a magazine run in 1990, but they ran this ad for a long time, starting in the late 1980′s. I used to look at this ad and wonder who Cristina Ferrare was. I looked at the before and after picture and was TOTALLY fooled by the different style of clothing hiding the fact that she didn’t lose very much weight.
I never even considered that using Slim Fast might be BAD for me.
When I was a senior in high school, I spent one month eating nothing but Slim Fast. I lost five pounds, but the month-long “fast” ended with a box of Twinkies from the discount bakery store. I still have that weight loss journal today. Days upon days of keeping track of how many Slim Fast shakes I had and then one day where I wrote, “Ate a whole box of Twinkies,” with a big frownie face.
Slim Fast might not cause binges in everyone, but for me, denying myself FOOD made me want to eat all the more.