9/24/2014

There’s No Pumpkin In Pumpkin Spice Flavoring

By Laura Moncur @ 1:55 pm — Filed under:

I knew that there couldn’t possibly be actual pumpkin in Pumpkin Spice Lattes and Pumpkin M&M’s, but this video made that stunningly clear to me.

So, pumpkin flavoring is made from a concoction of chemicals that mimic the taste and mouth feel of pumpkin. Even the option that I suggested in my entry, Beware The Pumpkin Spice Latte, is the same concoction of chemicals, they’re just provided in a sugar-free format that is much less expensive than the coffees at Starbucks.

More importantly, is the manipulation from the food industry with LTOs. Limited Time Offers are foods that are only available certain times of the year. This is NOT a new thing. Cadbury Creme Eggs and Peeps during Easter, fruitcake during Christmas and even turkey and stuffing during Thanksgiving are all foods that are only available for limited times. How many times have I overeaten because I thought that I wouldn’t be able to get that food again for a year?

Too many to count.

The problem is PERCEIVED SCARCITY. We could cook a turkey any time, but we only have them at Thanksgiving. We could buy that Torani Pumpkin Pie Sugar Free Syrup for our coffee at any time, but Starbucks has somehow convinced us that it is only available in the fall. None of these things are actually scarce. The food manufacturers use marketing and self-imposed limits to make them scarce and even create hoarding.

DON’T FALL FOR IT!

There is no pumpkin in pumpkin spiced lattes. There is also no limit in Limited Time Offers. Cans of pumpkin are available ALL YEAR LONG. Don’t fall for their marketing techniques. Make yourself a REAL pumpkin pie with this recipe and you’ll be out only 170 calories, as opposed to the 510 calories in a Starbucks Venti.

Wouldn’t you rather have the REAL thing? Then don’t settle for the chemical concoction.

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One Response to “There’s No Pumpkin In Pumpkin Spice Flavoring”

  1. Michael Moncur Says:

    Actually many cans of pumpkin don’t contain any pumpkin either… They’re mostly acorn or butternut squash. 🙂

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