This photo of a Dr. Pepper advertisement from 1939 surprised me.
The advertisement says:
When you drink a Dr. Pepper
You drink a bite to eat
It’s a surprising bit of honest advertisement. A can of Dr. Pepper is 156 calories, so it’s as much calories as an apple and a bit of cheese. Of course, if you eat the apple and cheese, you won’t be hungry again in two hours, but honestly, Dr. Pepper WANTED you to be hungry again in two hours.
In fact, they built an entire advertising campaign around it. If you notice on that advertisement, there is a clock with the numbers 10, 2 and 4 highlighted. In fact, I own a Dr. Pepper clock with those numbers highlighted as well.
Their marketing campaign suggested that at 10 am, 2 pm and 4pm, you should have a Dr. Pepper. If you were to add three cans of soda to your diet every day, that’s an extra 468 calories a day, meaning an extra 3276 calories a week. That’s a weight gain of almost a pound a week, just from soda.
Back in 1939, most people didn’t need to worry about getting fat. They were too busy trying to get enough calories to maintain weight, but now, that Dr. Pepper slogan is ominous.
Next time you’re tempted to get a Big Gulp, remember the Dr. Pepper slogan:
When you drink a soda, you drink a bite to eat.
Wouldn’t you rather just have a bite to eat?