Win The Battle of the Bulge

By Laura Moncur @ 11:17 am — Filed under:

I found this advertisement for Quaker Puffed Wheat cereal from 1969:

Click to see full sized ad

It reads:

You can win the battle of the bulge.
Eat the 56 calorie cereal.
You don’t have to skip breakfast.
Just calories.
Quaker Puffed Wheat and Puffed Rice have only 56 per bowl. A satisfying yet frugal way to start the day.
From your friends at Quaker.

Quaker Puffed Wheat Nutrition FactsIn the days before nutrition facts, the statement of “56 calories per bowl” could mean almost anything. What size of bowl? Now that we have nutrition facts at our disposal, it’s VERY easy to see that Quaker wasn’t lying to us back in 1969.

You can have 1 and 1/4 cups of Puffed Wheat for only 55 calories, 0.3 g of fat and 1.4 g of fiber. With nutrition facts like that, Quaker Puffed Wheat is one of the better cereals to choose for breakfast.

Of course, The Battle of the Bulge is a war that not many of us are fighting now. I haven’t heard that phrase for a LONG time…

Photo via: Found in Mom’s Basement: 1969 ad for low-cal puffed wheat cereal


4 Responses to “Win The Battle of the Bulge”

  1. Bobbi Says:

    0.3g of fat, 1.4g fiber, and 2.44g of protein? What a waste of 55 calories. You’re better off having something with more fat, carbs, and protein a a few more calories that will keep you satisfied. I know I would be hungry 5 seconds after eating that :/

  2. Bill Nad Says:

    I have never eaten puffed wheat or rice but I do eat Oatmeal in the morning and although a little higher in calories it still feels to me like I am doing something good for my body

  3. angela Says:

    Sure – it’s not got much in it, but it’s only 1 point. Where can I get some???

  4. Val Says:

    Wish they sold it here 🙂 I am not dieting anymore but it seems yummy. I like to add filling food and if I double it to 110 calories then add 1/2 cup of milk that’s a lot of food.

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