Rexall Drug and Super Plenamins

By Laura Moncur @ 5:00 am — Filed under:

Click to see full size adThis is a 1968 advertisement for Rexall Drugs’ Super Plenamin vitamins. If you look closely at the label, you can see that they were “selected for use by the U.S. Olympic Team.” It feels almost sacrilegious to say anything negative about vitamins. We need them to stay healthy, right? We’ll get rickets and stuff if we don’t take our vitamins, won’t we?

Well, I don’t know too much about that. I’ve heard nutritionists say that if you eat a healthy well-balanced diet, that you shouldn’t need vitamins. I’ve also heard them say that they won’t hurt you if you take them just in case. Case in point:

What I DO know is that the sale of vitamins is a business. Not only do legitimate companies like Rexall tap into the vitamin business, multi-level marketing (MLM) and social marketing companies have noticed how much money they can make. From a business standpoint, you can’t lose. You can say that vitamin supplements can improve your health and no one will argue with you. They cure scurvy and stuff, right?

It’s easy for me to look at that old bottle of Plenamins and think to myself, “Those pills didn’t do anything.” The bottle looks so old that they look like snake oil. Rexall is STILL selling Plenamins, though.

Rexall Plenamins PlusWhen I look at this bottle of Plenamins Plus from Rexall, it looks like something I would take every day after I brush my teeth. They’re from a big company like Rexall Drug, so they help me, right?

I’m almost to the point that I want to experiment. What if I STOP taking a multi-vitamin? How long before I develop rickets or scurvy? What if I make sure I eat a well-balanced diet? Am I safe then? How long until I realize that I was just peeing out expensive urine?

Via: Found in Mom’s Basement: Bottle of Super Plenamins vitamins from 1968


3 Responses to “Rexall Drug and Super Plenamins”

  1. iportion Says:

    You need calcium but most of the vitamins you need are fortified in breakfast cereal like fiber one or corn flakes. Even many of the “Sugar cereals are fortified”

  2. Stranger Says:

    I’ve never taken a multivit. I’m in my late 20’s and haven’t died of scurvy (yet, anyway). I do however get my 8 serves of fruit and veg per day. Apparently the only reason I need a multivitamin/fortified food is because P&G doesn’t sell fresh fruit and veg.

  3. Pat Causey Says:

    Just checking to see if they still existed. I took Plenamins and then Super Plenamins when they appeared, from the time I was 6 or 7, about 70 years ago! They were capsules of oil, one black and one yellow, and you had to take both evern morning! They were in what we now call a bubble pack. Sign me…. Beethoven

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