Pick A ‘Hood

By Laura Moncur @ 5:00 am — Filed under:

Nike+ has started a group event that bugs me. It’s called the Run Like NYC Challenge.

Nike+ Run Like NYC Challenge

You’re supposed to pick a ‘hood and run. Coming from someone who doesn’t live in New York, I DON’T CARE. It actually makes me kind of angry how New York centric the world is. Do we really need ANOTHER event focusing on New York?! I live in SLC. I don’t care whether Uptown, Midtown or Downtown win. I want to run for SLC.

How hard would it have been to have a run for your state challenge instead? It certainly would have been more inclusive, if not USA centered.

This is the sort of thing that happens when all your employees work in one city. Stupid stuff like the Run Like NYC Challenge happen.

Most of you don’t live in New York. Do you care which ‘hood wins? Does this challenge make you want to join up?

Just makes me want to punch something. Bad form, Nike, bad form…


4 Responses to “Pick A ‘Hood”

  1. Monica Says:

    Hi Laura,

    I guess I can understand the frustration of people who live outside NYC. I actually don’t live in the city, but just a couple of things to remember:

    The New York City Marathon is arguably one of the most popular and important running events each year. Many people from all over the world make it their goal to run this marathon, so the game would make perfect sense.

    Running is huge in NYC! There is a road race almost every weekend attracting peopole from all over the tri-state area and the country.

    Most poeople in NYC don’t own cars. That equates to about 8 million potential sneaker buyers. Other large cities like LA, Denver and Chicago don’t have as much dependence on walking and public transportation.

    Most of the people who actually can afford to live in Manhattan now, were not born anywhere near there but actually come in from the midwest and west coast, so there must be a demand to know more about the city.

    Thanks for doing this site. I think it is a great resouce!


  2. Fatemeh Says:

    Hi Laura –

    Do you not see the irony and hypocrisy in this post as compared to the “Food Snobbery” post?

    You lambast Nike because you don’t care about NYC and want to “run for SLC”, but then you’re so quick to judge people who want to eat “for” their hometowns.

  3. Laura Moncur Says:

    If “eating for your hometown” is something you think is a worthwhile cause, then you’re a food snob.

  4. Brad Thompson Says:

    Laura, I think we’d like to hear how exactly you would define ‘food snob’; the definition is getting pretty vague on this blog.


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