Dove Superbowl Ad

By Laura Moncur @ 5:00 am — Filed under:

I find it strange that the one commercial that I’ve heard the rest of the world talking about with the Superbowl was missing from the iFilm collection of commercials. Did Budlight not think it was worth sponsoring, or was this an oversight on iFilm’s part. Here I was watching a Mastercard Marathon when I could have been watching this wonderful commercial from Dove.

Dove Ad: She's Afraid She's FatThis girl is the most haunting of them all for me (although the girl who wants to be blonde is a close second). So much of advertising seems to tell us that there is something wrong with us and that their product will fix our flaws. It has taken me a long time to finally realize that the only things wrong with me are in my head.

Via: Treatment Online – Dove Super Bowl Ad Sets a Brave New Tone


3 Responses to “Dove Superbowl Ad”

  1. Braidwood Says:

    I hardly ever see commercials, but I just saw this one yesterday or the day before. It is awesome and sooo true. I have been aware, of course, that advertising makes people feel bad about themselves, but now maybe the idea that even little girls are wishing they were someone they aren’t will get into our collective unconcious. I stopped reading 17 magazine as teenager when I finally noticed the connection between reading the magazine and a self-esteem plunge. (Kind of like a sugar crash.) Even so, I can still get obsessed with improving. I’ve been experimenting with thinking that nothing is wrong with me, and it has made the connection between inferiority thinking and commerce abundantly clear. When I walked into several stores, I didn’t know what to buy since I didn’t need to fix myself anymore. It was awesome, and I’m so much more centered and focused on what I want.

  2. Kristine Says:

    Um, yah, you know Dove is using those ads to sell their anti-cellulite cream, right? RIGHT???

  3. Janice Says:

    True, but still…They have a good campaign

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