Why We Unknowingly Overeat

By Laura Moncur @ 7:23 pm — Filed under:

As if bingeing wasn’t enough, there are so many other factors that can cause us to overeat. The size of the glass can cause us to drink more high-calorie drinks. The accessibilty of treats can cause unwanted snacking. Even buying food at bulk stores can cause us to eat more than we normally would. Professor Brian Wansink is a professor of Nutritional Science, of Marketing, of Advertising, and of Agricultural and Consumer Science. He has performed many studies on Food Psychology. Here are a sampling of them:

These abstracts don’t read like weight-loss magazine articles, but if you are willing to wade through the formality of them, here are a couple of things that you’ll learn:

  • Studies at “Weight-loss Camps” (and with veteran bartenders) show that visual illusions unknowingly cause people to pour 32-43% more in to short wide glasses than tall narrow ones.

  • Subjects ate more popcorn when they were served more, even if the popcorn was stale and didn’t taste good.

  • Unknown to the participants, they used self-refilling soup bowls to show that people keep eating regardless of what they intended to eat or how full they were.

  • Hidden cameras at Italian restaurants show that people who put olive oil on a piece of bread will eat more fat and calories than if they instead used butter. The good news… they eat fewer pieces of bread.

Via: CalorieLab Calorie Counter News » Archives » The more we’re served, the more we eat


Leave a Reply


Powered by WordPress
(c) 2004-2017 Starling Fitness / Michael and Laura Moncur