Charles Atlas

By Laura Moncur @ 5:00 am — Filed under:

Hey Skinny! Charles Atlas Ad I read a lot of comic books when I was young. I vividly remember the ads for the Charles Atlas program. I know they were marketed to boys and men, but I studied them. There were several things that I decided about life based on these ads.

  • Crowded beaches are a hotbed of bullies.

  • Men who are very muscular are bullies and should be avoided at all costs.

  • Getting sand kicked in your face is an insult.

  • I was never going to be one of those stupid girls who just stands around and lets her boyfriend get beat up.

  • I was never going to be one of those stupid girls who is proud of her boyfriend when he beats up another guy.

  • Saying, “What a man!” isn’t an insult.

I don’t think any of these are actually an indication of real life, but to this day, I avoid crowded beaches and muscular men. I wonder if the Charles Atlas program actually inspired people to be stronger and healthier, because their ads did nothing for me.


Leave a Reply


Powered by WordPress
(c) 2004-2017 Starling Fitness / Michael and Laura Moncur