Starling Fitness: Daily writings on Fitness, Diet, and Health

Watch this video from Equinox Fitness:

Download this video for your iPod

This was an advertisement posted on Equinox’s website here:

• Equinox | What’s Your After?

Their whole theme is “Happily Ever After: What’s Your After?” Apparently, their “After” is:

I want women of questionable sexuality to hire me to be a coffee table at their Marie Antoinette party.

Is that really the “After” they’re trying to promote?

More problematic are their print advertising. I consider this a shameful display (click to see full size):

Perfect women with plastic surgeons’ marks all over their body. THIS is a happily ever after?! Never mind the controversy with the nuns and the naked art model, it is advertising like the one above that causes PostSecrets like this:

If you notice, whomever sent in this postcard to PostSecret, cut it out of the Equinox Fitness ad. Remember, gyms, fitness centers, personal trainers and weight loss medications PROFIT when you don’t like your body. Don’t let them make you feel unworthy and take your money for the privilege of it.

Via: Sexy Gym Ads: Clever or Sleazy?

PostSecret’s beneficiary is the National Hopeline Network. It is a 24-hour hotline (1 (800) SUICIDE) for anyone who is thinking about suicide or knows someone who is considering it.