5/4/2008

Equinox Fitness Brings a Healthy Dose of WTF?!

By Laura Moncur @ 5:00 am — Filed under:

Watch this video from Equinox Fitness:

Click Here To See The Video

Download this video for your iPod

This was an advertisement posted on Equinox’s website here:

Their whole theme is “Happily Ever After: What’s Your After?” Apparently, their “After” is:

I want women of questionable sexuality to hire me to be a coffee table at their Marie Antoinette party.

Is that really the “After” they’re trying to promote?

More problematic are their print advertising. I consider this a shameful display (click to see full size):

Click to see full size ad

Perfect women with plastic surgeons’ marks all over their body. THIS is a happily ever after?! Never mind the controversy with the nuns and the naked art model, it is advertising like the one above that causes PostSecrets like this:

PostSecret: Normal

If you notice, whomever sent in this postcard to PostSecret, cut it out of the Equinox Fitness ad. Remember, gyms, fitness centers, personal trainers and weight loss medications PROFIT when you don’t like your body. Don’t let them make you feel unworthy and take your money for the privilege of it.

Via: Sexy Gym Ads: Clever or Sleazy?


PostSecret‘s beneficiary is the National Hopeline Network. It is a 24-hour hotline (1 (800) SUICIDE) for anyone who is thinking about suicide or knows someone who is considering it.

Previous:
Next:

3 Responses to “Equinox Fitness Brings a Healthy Dose of WTF?!”

  1. james Says:

    umm actually, u got the meaning behind the print ad wrong. the girls in gold with the nip/tuck marks are sad, angry and secluded, where the girl in white has the man. This is promoting natural beauty. And is somewhat anti-plastic surgery. The natural beauty has her happily ever after but the girls witht the nip tuck marks dont.

  2. Anne Says:

    yes, the beautiful woman in white looks and feels great because she pumps iron with a personal trainer and works out at equinox fitness. if you go in there, many of the members really DO look like that.

  3. jt Says:

    I believe this ad has been misinterpreted it looks to me like its saying guys like healthy girls.. the guy is feeding grapes to the girl without makings on her body.. just my interpretation 🙂

Leave a Reply

-

Powered by WordPress
(c) 2004-2017 Starling Fitness / Michael and Laura Moncur