Comments on: Food Styling: Make The Food Look Better Than It Is http://www.starling-fitness.com/archives/2007/11/14/food-styling-make-the-food-look-better-than-it-is/ Daily writings about fitness, diet, and health Sat, 20 Mar 2010 15:51:14 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: WL http://www.starling-fitness.com/archives/2007/11/14/food-styling-make-the-food-look-better-than-it-is/#comment-165162 WL Tue, 26 Feb 2008 17:31:23 +0000 http://www.starling-fitness.com/archives/2007/11/14/food-styling-make-the-food-look-better-than-it-is/#comment-165162 <p>When it comes to marketing food the visual aspect is more important than the taste. When it comes to eating the food the taste is more important than the look. If food looks bad in the marketing campaigne then it's not going to matter what it tases like cause no one will buy it.</p> When it comes to marketing food the visual aspect is more important than the taste. When it comes to eating the food the taste is more important than the look. If food looks bad in the marketing campaigne then it’s not going to matter what it tases like cause no one will buy it.

]]> By: kathryn http://www.starling-fitness.com/archives/2007/11/14/food-styling-make-the-food-look-better-than-it-is/#comment-140373 kathryn Thu, 15 Nov 2007 01:16:31 +0000 http://www.starling-fitness.com/archives/2007/11/14/food-styling-make-the-food-look-better-than-it-is/#comment-140373 <p>I read Adele's original post and have been thinking about it since. While I understand a company wants there food to look at it's best, there still seem to be a lot of images that go beyond this.</p> <p>Why do the contents of cereal boxes, rarely look like the photo on the front? I've seen recipes in magazines where the food as shown in the photo is different from the recipe itself. The same ingredients, but different proportions.</p> <p>But I'll agree it's a hard balance to find. I have a recipe column in one of our Australian magazines. We shoot and style the recipes. Because I want to encourage people to cook more and have the confidence to prepare their own food, it's important to me the photo reflects what the dish actually looks like. </p> <p>The final outcome depends on the values and ethics of the food stylist and food manufacturer. How much are they willing to bend the truth, to make the product look better?</p> I read Adele’s original post and have been thinking about it since. While I understand a company wants there food to look at it’s best, there still seem to be a lot of images that go beyond this.

Why do the contents of cereal boxes, rarely look like the photo on the front? I’ve seen recipes in magazines where the food as shown in the photo is different from the recipe itself. The same ingredients, but different proportions.

But I’ll agree it’s a hard balance to find. I have a recipe column in one of our Australian magazines. We shoot and style the recipes. Because I want to encourage people to cook more and have the confidence to prepare their own food, it’s important to me the photo reflects what the dish actually looks like.

The final outcome depends on the values and ethics of the food stylist and food manufacturer. How much are they willing to bend the truth, to make the product look better?

]]> By: iportion http://www.starling-fitness.com/archives/2007/11/14/food-styling-make-the-food-look-better-than-it-is/#comment-140245 iportion Wed, 14 Nov 2007 19:01:03 +0000 http://www.starling-fitness.com/archives/2007/11/14/food-styling-make-the-food-look-better-than-it-is/#comment-140245 <p>the brightness is odd</p> the brightness is odd

]]> By: iportion http://www.starling-fitness.com/archives/2007/11/14/food-styling-make-the-food-look-better-than-it-is/#comment-140244 iportion Wed, 14 Nov 2007 19:00:16 +0000 http://www.starling-fitness.com/archives/2007/11/14/food-styling-make-the-food-look-better-than-it-is/#comment-140244 <p>The cheese in the good looking styled sandwich looks very very bright.</p> The cheese in the good looking styled sandwich looks very very bright.

]]> By: tanya http://www.starling-fitness.com/archives/2007/11/14/food-styling-make-the-food-look-better-than-it-is/#comment-140238 tanya Wed, 14 Nov 2007 18:04:48 +0000 http://www.starling-fitness.com/archives/2007/11/14/food-styling-make-the-food-look-better-than-it-is/#comment-140238 <p>I think it is to be expected that the plate you get might not match what you saw on tv because not everybody is going to make the food in the same manner and make it look the same way. I don't think minimum wage employees in fast food restaurants are going to try and make your food look like a work of art. That being said, in R&D they do develop specifications for every ingredient of the food, and there are guidelines as to what the food should look like.</p> I think it is to be expected that the plate you get might not match what you saw on tv because not everybody is going to make the food in the same manner and make it look the same way. I don’t think minimum wage employees in fast food restaurants are going to try and make your food look like a work of art. That being said, in R&D they do develop specifications for every ingredient of the food, and there are guidelines as to what the food should look like.

]]> By: Megan http://www.starling-fitness.com/archives/2007/11/14/food-styling-make-the-food-look-better-than-it-is/#comment-140203 Megan Wed, 14 Nov 2007 14:56:59 +0000 http://www.starling-fitness.com/archives/2007/11/14/food-styling-make-the-food-look-better-than-it-is/#comment-140203 <p>Great post, Laura. I always try to make our plates look good and I'm not a professional chef or "food styler". Restaurants (especially the pricier ones) always manage to make their plates look good. You would think just about every meal that we order has the potential to look good as well.</p> Great post, Laura. I always try to make our plates look good and I’m not a professional chef or “food styler”. Restaurants (especially the pricier ones) always manage to make their plates look good. You would think just about every meal that we order has the potential to look good as well.

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